How is your AI Strategy?

Every CEO we’ve spoken to has expressed desire to do more with Gen AI. However, the conversation often stops there. There is an overload of information, but no clear path to a sustainable Marketing AI strategy. Understandably so, given how new it is. In fact, in many cases, employees are feeling the pressure within companies to learn and apply the popular AI tools already, but it is often done without the official involvement of IT, procurement or the “powers that be”.

While one should applaud a person who “takes the initiative” tool themselves, this poses a serious risk to businesses – not just from a standards of practice point of view, but with regards to data sharing and privacy. Imagine, an analyst copy/pastes a spreadsheet which contains sensitive data into ChatGPT to pull out some key trends. Unaware that his actions mean that this information is now part of ChatGPTs public domain. The intention is noble enough, but not having an official strategy with guardrails in place can be detrimental to businesses.

An AI strategy is needed, not just for the aforementioned reason, but also because all signs indicate to this being as big as the internet. There is not a single aspect of our lives which will not be touched by AI within the next few years. So if you’re not already working feverishly to integrate AI into your organisation, you’re already behind.

So, what is the AI strategy for your business? Where are you in the process? Please get in touch if you’d like us to help.